Key Account Management

Which are your key customers? How do you work with them? How do you secure that you keep them and how do you increase the sales volume to them?

Well thought through and successful management of key customers is business critical to most companies.

The key customers must be prioritised not only by the sales department, but also by the whole company (management, customer services, product areas, support organisation e.g.).


To handle this we help our customers creating a structure and focus on Key Account Management by:
 

• Helping all involved understand how to work with Key Customers
   
• Securing targets and structures for management, communication, and coaching within an efficient key customer management
   
• Supporting Key Account Managers in creating sharp account plans
   
• Securing well working account teams, where all members have clear responsibility, targets, and guidelines
   
• Making the account team work as a "management team" for the customer and always being updated on what is going on with the customer
   

A good management of key customers leads to strategic partnership. This gives both parties the possibility to initiate development in the other's organisation, which is an important strength in the cooperation.